Leather Shoes Exporters
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Kathryn Wilson - Made From New Zealand
The first 10 months of price cuts Yang Dongguan shoe exports
This year from January to October, exports of Dongguan 460 million pairs of shoes than the same period last year (the same) down 7.9%; but the value reached 2.14 billion U.S. dollars, up 18.5%; export average price of 4.7 U.S. dollars / double, up 28.7%.
With the global economic environment changes, and Dongguan, the deepening of industrial transformation and upgrading, exports of Dongguan shoe production the increasing tendency for price Yang. Chang's office yesterday from the Huangpu Customs was informed that from January to October this year, Dongguan exported 460 million pairs of shoes than the same period last year (the same) down 7.9%; but the value reached 2.14 billion U.S. dollars, up 18.5%; export average price of 4.7 U.S. dollar / dual, up 28.7%.
General trade exports grew 35.2%
Beginning last year, exports of Dongguan shoe trend of reduction already Yang began to show, by year, the global economic downturn and Dongguan industrial transformation and upgrading the context of deepening this trend more evident. According to customs statistics, from January to October this year, Dongguan export 460 million pairs of shoes, down 7.9%; but the value reached 2.14 billion U.S. dollars, up 18.5%; export average price of 4.7 U.S. dollars / double, up 28.7%.
At the same time, while still Dongguan shoe export-oriented processing trade, but the rapid growth of exports of general trade. From January to October, exports of processing trade in Dongguan 450 million pairs of shoes, down 8.7%, accounting for the same period total exports of Dongguan City, shoes (the same below) 97.6%; to general trade exports of 10.95 million pairs, an increase of up to 35.2%.
"This shows that the footwear industry in Dongguan has begun to reshuffle." Anonymity of the shoe business owners said. He analyzed that the average price of shoes in Guangdong exports less than three U.S. dollars, while exports of shoes, Dongguan, the average price of 4.7 U.S. dollars, shows Dongguan shoe production of shoes mainly to mid-range; and adverse economic growth in general trade, not only shows its own brand shoe products more competitive, but also means that some enterprises in Dongguan have started trying to export their own brands of road.
Enhance the competitiveness of shoe is still the primary goal
Although the footwear industry in Dongguan product Jiegou adjustments made with some success, but analysts said the Customs, the European Union Fan dumping Cuoshi Miandui disguised Yan Zhang, Jian Shao Hai Wai orders and falling profits Reng Qiye head down on the "sword of Damocles", enhance the core competitiveness of shoe is still the primary goal.
Anti-dumping case, the European Union to extend anti-dumping measures will affect the shoe in disguise the next exit. The European Union in October 2006 on leather shoes from China implemented a two-year anti-dumping measures, the measures should expire in October this year, but recently announced that the European Commission will now produce shoes in China and Vietnam to export to Europe investigate the situation. Before the completion of the investigation, anti-dumping duties will be temporarily maintained. The European Union and the investigation usually takes about 12 to 15 months, which makes the extension of anti-dumping measures are in effect, leather shoes export enterprises in Dongguan adverse effects will continue.
And by the financial crisis, overseas orders reduced the fall in profits of an enterprise's "big concern." The largest shoes manufacturer in Dongguan Jian Hua Group Chairman and Chief Executive Zhang Huarong that the financial crisis, now the footwear industry in Dongguan is still in "late autumn", according to the law orders the footwear industry, orders for next year from March to May may be relatively small, then be considered as the real "winter," the arrival time is the most challenging the period.
So, shoe, how will "winter" mean? In this regard, Zhang Huarong recommends that companies make an effort internal potential, such as the optimization of processes, fine-production, to increase per capita labor productivity, "Now most of the enterprises is extensive shoe production, internal potential usually dug 3-5 points profits. "
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